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Student Textbook Series, Social Studies

Consumable Student Textbook Program, North Carolina, Prototype & Production
Client
Houghton Mifflin Harcourt
Date
October 2007
Skills
designed program prototype, collaboration, art buyer, photo selection

Project Details

Prototype Designer

We were developing our first consumable Social Studies textbook program. At that time, HMH would send out new prototypes to studios. After seeing the ideas I had come up with, I was asked to develop the prototype in-house instead.

Throughout the program's design, a light green buff color was used as a visual cue to indicate where students would be interacting with the page by circling, underlining, or writing out their answers. I created new elements, like the TextWork box, but this program held onto brand familiarity using established design elements. I incorporated elements from our most recent National program, such as color palette, type styles, and graphics.

The program was very successful in the market, winning +90% of sales upon its debut.

Production Designer, Grades 1 and 2