Email

Harbor Hotel

Transactional Emails for Harbor Hotel, part of the Charlestowne Hotel group
Client
TravelClick / Charlestowne Hotels
Date
January 2018
Skills
visual design, collaboration

Project Details

Email coding is a little primitive. It is still based in tables and can't consistently do a lot of things we now consider basic. Background images are an example of that. This client requested background images knowing that in many inboxes there would only be a fallback color. This allowed me to be more creative while balancing the need for dynamic live text.

My Responsibilities

  • Advise Client based on their goals
  • Design 6 transactional emails in Photoshop
  • Communicate intentions for responsive behavior and intended fallback looks to developer
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