For Fun

Voting for Justice

I have always been an avid voter. Turning 21 meant nothing to me, but at 18 I could vote. Like many people, judicial races always intimidated me. When I was younger, I just left them blank. Over time, the local paper’s editorial board interviews were my go-to source.

But I still didn’t feel quite confident. And it’s no wonder: The importance of impartiality prevents judges from telling us more. They aren’t allowed to even talk about their opinions on court cases.

I knew I wasn’t alone in this, and I created Voting for Justice in time for the 2020 Primary Election. The goal is an impartial, centralized resource on judicial candidates for Central Florida voters. The research is far deeper than what I would have done as a voter. And I put that information in one place. I scrambled to get the first election group completed in time.

Ahead of launch, I sent a usability questionnaire to a handful of people. I got great feedback. Among others things, I swapped out a generic image for an informative map, and I changed up the navigation. I also collected ideas for future improvements.

It is a work in progress and I hope to make improvements over time, but so far, the feedback has been rewarding.

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Before getting pre-launch feedback, that map was a not-so-helpful generic image of Lady Justice.
A snippet from my questionnaire responses
Google Analytics overview from the day I launched to the end of Primary Election Day (July 20 - August 18, 2020). I got a couple bumps ahead of the election thanks to my State House Representative Anna Eskamani sharing on her social media. Once early voting began, a good majority of visits came from organic searches. I'm not a Google Analytics expert but I expected about 8 users, so 8,000 is pretty exciting. And while the bounce rate is high at 63%, I'm happy about the average session duration (2 minutes 40 seconds).
Google Analytics overview from the day mail in ballots were sent out to the end of General Election Day (September 19 - November 3, 2020). The general election content was for the Florida Supreme Court and District 5 Court of Appeal, so it was less localized. Visits came in from around the state. Most visits came from organic searches.
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